![]() Receiving $100,000 for use of his private jet while on Apple business wasn’t the best start in Amelio’s austerity measures – nor was his $1m salary or nice little $5m loan he procured from the ailing giant.īut Amelio did cut costs, slashing the Apple workforce by a third. But for over a dozen dark years Steve was absent from the company he founded and lesser men stood in his place.Īt its lowest point Apple’s board of directors appointed the cost-cutting CEO of National Semiconductor Gil Amelio as the company’s new boss in order to return Apple to profitability. When you think of Apple leaders you probably recall the visionary legend that is Steve Jobs or his cuddly ewok-like co-founder Woz. It makes up about 8 percent by weight of the Earth’s solid surface, and about the same on the average active Mac’s screen. There’s plenty of it, too – aluminium is the most abundant metal in the Earth’s crust, and the third most abundant element after oxygen and silicon. Once a great ally of Apple and partner pioneer in desktop publishing’s marriage of PostScript and Apple’s Mac and LaserWriter Adobe fell from grace when the once-faithful design software partner apparently abandoned Apple at its lowest moment. As Michael Malone writes in his Apple history ‘Infinite Loop’ the Apple name was “smart, funny, anti-establishment, unforgettable, friendly but hip.” It wasn’t just a name “it was the culmination of the Age of Aquarius”. ![]() Whatever the story Apple was a great name for the new startup, and the antithesis of the old guard of Hewlett-Packard, Fairchild, etc. Our computer would be friendly-everything an apple represents, healthy, personal, in the home. We took the attitude that Apple is a good name. We had to have a name that suggested technology, number crunching, calculations, databases. The ad agency kept telling us the name had to be changed. You do that when you’re on a hobby basis. It came from the days when you picked an interesting, fun name for a company. Woz has said that “to a marketer Apple was an odd name. There’s also a video stream of the Special Event available from the Apple site now too.Macworld has gathered more on why Apple is called Apple. UK Apple website – Finally, it’s now updated with the new look and feel!.Airport Extreme Base Station – now includes Gigabit ethernet, a minor yet major improvement ).Mac Mini – it’s now been bumped up to the Intel Core 2 Duo chip.There’s a 30 day trial available too, I’ve given it a quick little spin and it looks pretty cool.Īlong with those announcements there were also a few updates that weren’t announced: Numbers basically does for spreadsheets what Keynote did for presentations. IWork 08: The main update for iWork 08 is a new application that rounds off the whole suite – a spreadsheet application called Numbers. Good news for Mac using Sony / Panasonic etc hard-disk based HD camera owners! Now you can edit AVCHD footage using iMovie! Interestingly this now includes AVCHD support so now there’s an option inbetween either simply converting AVCHD footage using VoltaicHD or going the whole hog and using Final Cut Studio. But there’s actually a completely new version of iMovie. ILife 08: Updates to the whole iLife suite, mostly incremental updates for iPhoto, iDVD and GarageBand. There’s also a completely redesigned keyboard to accompany them too. I have to admit I am strongly considering selling my G5 Tower and getting one of these! Not so keen on the glossy screen but I think I would get used to it. There’s no more 17" model, just 20" and 24" sizes, but amazingly the prices are very competitive, starting from £799 which is pretty amazing. IMacs: Shiny new aluminium and glass construction, it appears recycling was a priority in their construction. There were plenty of interesting updates announced: So, Apple’s special event took place on Tuesday at its headquarters in Cupertino, California.
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